EditorialMary Clare Lacke, a University of Missouri student whose TikTok video to promote a style of Claire’s earrings generated 1.5 million views, at one of the retailer’s stores in Columbia, Mo., Feb. 6, 2023. (Nick Schnelle/The New York Times)
EditorialMary Clare Lacke, a University of Missouri student whose TikTok video to promote a style of Claire’s earrings generated 1.5 million views, at one of the retailer’s stores in Columbia, Mo., Feb. 6, 2023. (Nick Schnelle/The New York Times)
EditorialAvery Scott, a University of Georgia junior currently studying abroad at the University of Oxford in England, on Oct. 29, 2022. (Mary Turner/The New York Times)