EditorialHuge cutouts of Neymar and Lionel Messi, installed outside of homes in the Indian state of Kerala, Dec. 5, 2022. (Priyadarshini Ravichandran/The New York Times)
EditorialBuzz and Devotion: The Fan Economy That Makes Niche Mainstream in Today's Culture, The Insights Arena, Advertising Week New York, The Market Line, New York, USA - 17 Oct 2022