Sir Ellice 'Victor' Sassoon, 3rd Baronet, GBE (20 December 1881  13 August 1961) was a businessman and hotelier from the Sassoon banking family. He succeeded to the Baronetcy on the death of his father Edward Elias Sassoon in 1924. Married late in life, he had no issue and the Baronetcy became extinct on his death. Sassoon lived in Shanghai as a wealthy bon vivant who worked tirelessly to protect Western interests in the Orient and helped European Jews survive in the Shanghai Ghetto. Sir Victor walked with the aid of two sticks as the result of injuries in World War I in which he served in the Royal Flying Corps. He founded the Cathay Hotel (now the Peace Hotel) but left under increasing Japanese pressure in 1941. Victor Sassoon was an avid photographer and held extravagant parties at his hotel. He sold his business interests in India and Shanghai in 1948 and transferred the proceeds to the Bahamas. There in 1952 he set up a new enterprise, the E.D. Sassoon Banking Company.