Promotional postcard for the Waldorf Theatre, London. Designed by the well known theatre architect W. G. R. Sprague it originally opened in 1905 as the Waldorf Theatre. But the theatre has also been known variously as the Whitney Theatre, the Strand Theatre (twice), and in 2005, it was renamed the Novello Theatre. The theatre was built as part of the Aldwych reconstruction which began at the turn of the Twentieth Century. The Waldorf Theatre was constructed at the bottom corner of Catherine Street - which was part of a vast new building consisting of the Waldorf Theatre itself, the new Waldorf Hotel in the centre, and at the far end, the Aldwych Theatre. Both Theatres were designed by the well known Theatre Architect W. G. R. Sprague and given identical exteriors. The Waldorf Theatre had a change of name in October 1909 when it was taken over by J. A. Harrison and became the Strand Theatre, but this was only temporary as in 1911 it was changed again, this time to the Whitney Theatre when it was bought by the American Manager F. C. Whitney. However, Whitney was not successful in this venture and the name reverted back to the Strand Theatre again in 1913 when Louis Meyer took up the reins, and this name would remain until 2005.