The most popular manifestation of Orientalism after WWI seems to have been' Alf?s Button'. W.A Darlington?s novel appeared in1920, was filmed (silent movie) the same year, became a stage play in 1924 (as pictured here in this playbill by John Hassall), and was re-filmed as one of the first British talkies in 1930. The play deals with the dull routine of war - the hero, Alf, then receives a new uniform with a button made from Aladdin?s lamp, and from there the fun starts. A formidable genie appears, and when Alf orders ?Strike me pink!? obeys, so that Alf gets a skin condition that confounds all the army doctors.