Created in 1899 by artist Henri Gray (Henri Boulanger) for Cycles Sirius, 14 & 16 Rue Duret, Paris. The modern poster dates back to the mid 19th century, when several separate but related changes took place. First, the printing industry perfected color lithography and made mass production of large and inexpensive images possible. Second, government censorship of public spaces in countries like France was lifted. And finally, advertisers began to market mass-produced consumer goods to a growing populace in urban areas. Posters are designed to be both eye-catching and informative. Posters may be used for many purposes. They are a frequent tool of advertisers, propagandists, protestors and other groups trying to communicate a message. By the 1890s, poster art had widespread usage in other parts of Europe, advertising everything from bicycles to bullfights.