The new branch of 'I was Lord Kitchener's Valet' pop boutique in London's Piccadilly Circus Carnaby Street in Soho which with its boutiques has become the centre of popular fashion has just about reached saturation point for further expansion 'I was Lord Kitchener's Valet' Boutique today opened a new branch in Piccadilly Circus some way from Carnaby Street The shop, calling itself the wildest shop in town specialises in a wide range of pop gifts and fashions priced from 1/- to ?0 28-year old owner John Paul said that he was suprised to find that rents in Piccadilly considered to be the hub of the world are now cheaper than in Carnaby Street 29 December 1967