Sir Malcolm Campbell discusses timing apparatus for record attempt with Daytona officials . Sir Malcolm Campbell , ( centre ) discussing the erection of the official timing apparatus with engineers on the beach at Daytona , Florida , where he will attempt to break his own world ' s land speed record of 245 miles an hour , in his Bluebird car . 24 February 1932 30s, 30's, 1930s, 1930's, thirties, nineteen thirties