Picture by Roger Bamber: 10 November 2004: 20 years after the first mobile phone call was made on the Vodafone UK network, the company launches its 3rd generation. The Vodafone Live 3G is a very different animal from the first basic handsets.. For the first time customers will be able to make person to person video calls and send video messages. Picture shows Vodafone's Rachael Millington with the new Sony Ericsson Vodafone V800 3G mobile phone., Picture by Roger Bamber: 10 November 2004: 20 years after the first mobile phone call was made on the Vodafone UK network, the company launches its 3rd generation. The Vodafone Live 3G is a very different animal from the first basic handsets.. For the first time customers will be able to make person to person video calls and send video messages. Picture shows Vodafone's Rachael Millington with the new Sony Ericsson Vodafone V800 3G mobile phone.