A boy of 11 plays his drum at dawn on a backdrop of the Sao Paulo skyline. He is member of the social project Meninos do Morumbi; a project that was set up by percussionist Flavio Pimenta in 1996 with the intention of giving young people from some of the most deprived areas of Sao Paulo the opportunity to learn music as well as other subjects such as English, computers and the Arts, so as to provide a diversion to the monotony and difficulties of their daily lives. Today the project has over 2000 members and has earned the reputation of being one of Brazils most talented bands. Meninos do Morumbi has made several trips to Europe to play in prestigious venues such as the Royal Festival Hall on the South Bank and the Barbican. This image of one boy playing in profile has become the visual Hallmark of the project band. It is the opening page of the website and the cover for the Meninos do Morumbi CD. Many see the image as a kind of tribal awakening or even a call for peace and hope.